Cialdini: Principles of Influence 4 Audio CDs Seminar Start Price USD 49.99 Current Price USD 49.99 Time Left 3 days 23 hours 33 minutes Bid Count 0 Buy It Now Price - Reserve Price - Start Time Wednesday, October 15, 2008 End Time Tuesday, January 13, 2009 Location Pickering, Ontario See more about 'Cialdini: Principles of Influence 4 Audio CDs Seminar' Description Influence: The Psychology Of Persuasion Dr. Robert Cialdini One Day Seminar On Principles of Influence Dr. Robert Cialdini, Regents' Professor of Psychology, has devoted his life to uncovering the secrets that compel people to say "yes" to your request. In other words, the science of getting what you ask for. All his life he was a "sucker." If someone came to Dr. Cialdini's door to sell him anything, he'd always buy-from a subscription to Bee Keeping magazine to tickets to the Policemen's Ball. Finally it dawned on him that there must be a psychology involved that compelled him to say "yes" all the time. Salesmen must say things in specific ways that elicit a reaction to "buy" over and over again. His curiosity got the better of him. He searched through the academic literature and discovered 50 years of available research. The findings are not taught in business schools because the research was conducted in totally unrelated fields - sociology and psychology. Academics talk to each other in code that others rarely get to hear. No one had taken the time to decipher the information for the business world until he made it his life's work. But the academic research he discovered wasn't enough. He had to go further. He left the academic world for two-and-a-half years. Undercover, he took jobs to study the most successful real world practitioners of persuasion. He sold cars, real estate, and insurance. He worked with lobbyists, recruiters, fundraisers and negotiators. He even worked with several different advertising agencies. A SHOCKING COINCIDENCE? The most successful individuals in each field employed almost identical techniques to achieve the outcome they wanted. He classified what they did into six remarkable techniques of persuasion. These techniques are what the top success stories utilize every day to compel people to say "yes," whether it's in sales, advertising, negotiating, or management. He also discovered that as successful as each individual was, not one of them utilized all six techniques. In other words. even the best were missing some incredible opportunities! On this one day seminar, he outlined the six principles that underlie successful sales: reciprocation; social validation; commitment/consistency; friendship/liking; scarcity; and authority. JUST A SMALL SAMPLE OF INFORMATION REVEALED IN THIS ONE DAY SEMINAR INCLUDES: The simple technique that the Brunswick Organization used to increase its profits by 50%, without selling any additional units. One small marketing change a manufacturer of hot tubs made that resulted in a 400% sales Increase. The most successful public service announcement in England for raising money was a complete failure until the ad agency changed the first line to read a very specific way. When salespeople for a company added this one piece of information over the telephone, it increased their sales by 600% according to this university study. If you have two options to present to a client, which one do you present first, the more costly or the less costly, to generate the greatest amount of money overall? If you have a product, service or idea with a strength or a weakness, when should you present the weakness? Early or late in your presentation? (There is hard scientific data on this.) If you were to personally hire Dr. Cialdini to speak or consult (if he was even available) his fee is 15,000 per day. The seminar consists of 4 audio cds. It comes with a separate workbook that includes all of his handouts and data and a complete set of typewritten transcript. Highly recommended. Bid Now! Place a Bid!